B2B International
B2B International

July 30, 2010

Research by market research specialists B2B International on the value of HR certification around the world reveals an average ROI of gaining the credentials of over 250%

The message seems to be ‘get certified’! An online survey for the HR Certification Institute, of more than 1,500 HR professionals in 37 countries worldwide, has shown that human resources employees and employers value HR certification at more than two-and-a-half times the initial certification outlay.

From an employer’s perspective, having employees gain professional HR certification brings numerous advantages to the organisation, including an increase in employee engagement, satisfaction and productivity, as well as a reduction in staff turnover, all leading to an increase in customer satisfaction. Employers also comment that certification increases employees’ HR knowledge and ensures that they keep up-to-date; it demonstrates employees’ commitment to HR and to learning, as well as increasing confidence in their ability to do their job; and having employees with certification is good for the organisation’s reputation and demonstrates that it takes HR seriously.

For individuals, the biggest incentives toward pursuing HR certification stem from the belief that the credentials will increase their HR knowledge and thus strengthen their CV. 94% of HR employee respondents and 97% of HR employers believe that certification is important for those working in human resources, more than 60% of whom stated it is ‘very important’. An even greater number of employers expect certification to be of importance in five years’ time.

Ninety-six percent feel that an HR certified candidate applying for a job would have an advantage over a non-HR certified candidate, with more than 50% believing this to be a ‘very significant’ advantage. This is borne out by employers: more than two-thirds state that an HR certified person being considered as an independent consultant for an HR department would have a ‘very significant’ advantage over a non-certified individual. HR certification was highlighted as particularly advantageous for HR professionals going for a promotion or facing redundancy.

HR Certification Institute’s global business development director Alexandre Bouché, who commissioned B2B International to conduct the study, remarked on how highly valued the survey showed certification to be. “Of the four types of credential that an HR professional might hold, that is to say an undergraduate degree, a graduate degree, a certificate or a certification, the certification was felt to be by far the most beneficial. Its advantages include it offering the most value for money and return on investment; being highly flexible and customisable; being the most practically and professionally oriented of the choices; being the most experience based; and that choosing to work toward a certification provides the best networking opportunities.”

B2B International’s Matthew Harrison, in charge of the study, noted differences between continents. He said: “Finding the time to study for certification was not a key issue for Europeans or Asians and yet was a key unmet need for Americans. Indeed, the survey conveyed a general sense that US employers were less actively involved in professional certification than their foreign counterparts, with only 8% deciding which certification their staff obtained, against 22% in other countries.”

About HR Certification Institute – www.hrci.org
HR Certification Institute is an internationally recognized leader in HR certification, having been certifying HR professionals for more than 33 years. The HR Certification Institute has awarded more than 108,000 credentials in over 70 countries to HR professionals who have passed rigorous exams to demonstrate their mastery and real-world application of forward-thinking HR practices, policies and procedures. HR Certification Institute is an affiliate of the Society for Human Resource Management.