Positive Outlook for Industrial Companies

Good news this month for many of our clients! According to a new report, Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today – incidentally published by one of our clients, GlobalSpec – 70% of sales and marketing professionals in the industrial sector expect their companies to increase sales this year, compared with a mere 16% in 2009. However, the online survey of 464 respondents found that only 31% had an increased marketing budget.

For 42% of sales and marketing professionals questioned, customer acquisition is their primary goal this year. One-third is focusing on lead generation and 13% specified branding as their main aim.

More than two-thirds (68%) plan to increase spending on social media. The same percentage intends to increase their spend on online video this year. Conversely, a quarter plans to decrease spend on trade magazine advertising and 24% will decrease use of printed directories.

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