Marketing Tidbits

A variety of random figures and stats, which marketers everywhere might find interesting, were spotted recently in Deliver – a magazine for marketers produced by the United States Postal Service. As ever, we like to pass on useful information to our readers so, in no particular order, these include:

  • Two in three people prefer print catalogs to online catalogs1
  • 52% of consumers are influenced to buy because of loyalty programs; 58% want more relevant offers and individualized deals; and 70% want more discounts and savings incentives2
  • 65% of marketers say their companies have not increased revenue or profited using social media3
  • More small businesses are using direct mail to attract new clients. Almost half (47%) consider mail important to finding new customers or members, up 18% from 20094

1 Pitney Bowes
2 “Leading Loyalty: Feeling the Love from the Loyalty Clubs,” 2010 CMO Council
3 R2integrated, April 14, 2010
4 Constant Contact, 2010 U.S. Small Business Attitudinal Survey

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