Two reports released recently show that the market research industry on both sides of the Atlantic had a tough year in 2009. Research revenue in the United States fell by 3.3% last year – to $8.6bn, according to Jack Honomichl’s annual market research industry report.
Similarly, figures released by the Market Research Society earlier in the month showed that revenue in the UK was down 4.7% last year to £2.08bn – although it has to be pointed out that by the end of 2009, the figures were once again improving. The UK market research industry had experienced strong growth of 6.2% in 2008.
However, against this backdrop, B2B International – with offices in both the US and UK, in addition to China – is particularly pleased to have bucked the trend, reporting 10% growth during 2009. The company has experienced year-on-year growth since its formation in 1998.