Yet more indication that the internet is the future for much of our marketing spend: in the first quarter of 2010, internet advertising revenues in the United States reached $5.9 billion, a 7.5% year-on-year increase.
The new figures, from the Interactive Advertising Bureau and PricewaterhouseCoopers, show the highest ever first-quarter revenue levels for the online media industry, indicating that interactive advertising campaigns continue to prove their value and effectiveness – or at the very least their measurability.
These figures seem to tie in with recent Bellwether Report statistics, showing that UK digital budgets were revised upwards in the first quarter of 2010 for the third quarter in succession, with digital the fastest growing of all advertising mediums.
Meanwhile, eMarketer has revised upward to 10.8% (from 5.5% in December) its forecast for US internet advertising spend this year compared with 2009. It predicts that internet ad spending will total $25.1 billion in 2010, after declining 3.4% last year. In more specific terms, search spending is expected to increase 15.7%, banner ad spending 8.2%, and video spending a massive 48.1%.