A new report, published this week by Outsell, predicts that spending on digital advertising and marketing will this year, for the first time ever, overtake print advertising and marketing spend.
According to the ‘Marketing and Ad Spending Study 2010: Total US and B2B Advertising’, which is based on an online survey of more than 1,000 U.S. marketers, $111.5 billion will be spent on print (which includes both direct mail and newspaper/magazine advertising), and a whopping $119.6 billion on digital strategies. Overall advertising and marketing spend in the United States is expected to increase by 1.2% this year to $368 billion.
Meanwhile, total business-to-business advertising/marketing spend will grow 0.75% to reach $129 billion. It is expected that most of this growth will be in the ‘interactive’ area, which is predicted to see a rise of 9.2% to $51.5 billion.