They are the questions on the lips of many b-to-b marketers right now: How is the current state of the economy impacting on b-to-b markets, and which marketing strategies will help me cope with its impact?
Fortunately, the Canadian Marketing Research & Intelligence Association has hosted a webinar tackling these topics. The State of the Economy and How It Will Impact on B2B Markets and Research features two guest speakers: David Skelsey of Strictly Financial and Julia Cupman of B2B International.
Skelsey, on reviewing the global financial crisis, discusses whether this presents a challenge or an opportunity for the market research community. He also assesses what the impact will be for specific industry sectors and particular research areas, offering some tips for how market researchers can cope with the challenges.
Cupman, research and business development manager of B2B International’s US office, expands further on the challenges and constraints faced by B2B marketing professionals in today’s increasingly pressured environment, highlighting how research and marketing strategies have been – and continue to be – affected by the recession.
The webinar is now available as a recording by clicking here.