B2B International is delighted to present its latest free eBook – Effective Marketing Strategies for a Recession.
At the present time, many marketing specialists are asking themselves how the recession has been affecting fellow marketers. They are wondering how competitor organisations have responded to the current economic environment, and what their own strategic responses ought to be.
Based on her own primary research conducted among 400 marketing professionals, and drawing upon the work of many well-respected experts in the field, Julia Cupman has authored this new eBook. Focusing on the role of marketing strategy, common reactions to an economic downturn and those marketing strategies that are considered to be the most successful in a recession, this eBook will help marketers worldwide adapt to the pressures brought about by today’s global economic downturn.