Light At The End Of The Tunnel?

Good news at last!  According to a new survey, business confidence is finally on the rise.  For the second consecutive month in April, businesses’ optimism about both trading prospects and expectations for the wider economy has risen, with confidence now at its highest level for six months.

More than one third (35%) of firms questioned in the Lloyds TSB Corporate Markets Business Barometer are anticipating brighter trading prospects over the coming 12 months, while only a fifth (21%) expect conditions to worsen.

In a similar vein, a recent survey hosted by B2B International discovered that around a third (31%) of B2B organisations that have so far been largely or extremely affected by the recession are nevertheless optimistic about their organisation’s economic outlook.

More positive signs have come recently with news from the Institute of Practitioners in Advertising’s latest Bellwether survey that the decline in marketing spend slowed in the first quarter of 2009.

So, while the recession isn’t over yet by any means, it’s reassuring that we are starting to see and hear signs of optimism.

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