Global Opportunities Abound

A recent article in BtoB Marketing – Thinking global may help U.S. marketers – argues that many emerging international markets still offer rich opportunities for domestic marketers, even in spite of the global economic downturn.

China in particular, is suggested as a market still offering excellent opportunities for U.S. companies.  It is useful to note that the country’s premier, Wen Jiabao, last month predicted an 8% growth in China’s GDP this year, which, while not as large as last year’s growth, is still better than that of many countries.

One potential opening highlighted is for U.S. companies that put an emphasis on customer service.  They may be able to take advantage of overseas opportunities, as it is suggested that companies in a number of other countries are much less tolerant of poor customer service.

In China, for example, 55% of companies have switched vendors in the past year because of perceived unfulfilled customer service expectations.  Sweden (46%), India (44%), Italy (44%), Finland (43%) and companies in Asian countries other than China (36%) all have a tendency to switch vendors more than their US counterparts (22%).

With emerging markets such as China and India having increasing service expectations, there is the assumption that they may not be loyal to particular brands, suppliers, etc.  Resultantly, they may be willing to make the potentially lucrative move from their existing domestic partners to foreign counterparts, as long as these new companies can offer them what they are looking for.

To find out how we can help you to grasp the opportunities presented by China and other Asian markets, visit

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