B2B International
B2B International

January 28, 2009


How many times have you heard the question, “Tell me why I should spend this money on market research – what is the payback?”

Sometimes knowing yourself that market research can answer the questions that matter to your business is not enough; you may need to justify its value to your colleagues.

This brand new white paper examines how to maximize the return on investment (ROI) of market research, demonstrating:

  • the role of market research in business decision-making
  • how to measure the ROI of market research
  • which types of research will generate the greatest ROI
  • To read the white paper in full, click here.