B2B International
B2B International

January 27, 2009

London is one of the most diverse economies in the world having been shaped over the years by a huge influx of different people and a tolerant attitude which encourages groups of all kinds to move and act freely. Did you know that Londoners speak over 300 languages and belong to at least 14 different faiths? Did you know that nearly a third of the City’s population is from black, Asian or other minority ethnic (BAME) groups and over the next 10 years they will account for 80% of the increase in London’s working age population? Did you know that at least 5% of London residents are gay – and the economic value of the ‘Pink Economy’ in the Capital is estimated to be approaching £20 billion per annum?

Sadly the cultural and ethnic diversity is not always represented in equal opportunities in the work place. Black, Asian or other minority ethnic graduates are less likely to secure good jobs compared to similarly qualified white graduates. One fifth of the working age population has a disability, yet only 11% are in employment. Women make up almost half of the workforce, but less than 10% of directors of FTSE 100 companies are women and they earn on average less than 75% of similar male incomes.

These disparities are understandably of concern to Business Link in London. BLIL has commissioned market research specialists, B2B International, to find out how it can be of more help to these important communities by setting up panels of interested parties who will report back and give their views on business confidence. This will be the first ever Business Confidence Index representing minority groups including women, ethnic/faith groups, the elderly, the disabled, and those of a particular sexual orientation. Anyone who would like to take part in the survey and is located in the Greater London Borough district is invited to contact Nick Hague at B2B International info@b2binternational.com