New and Old Make Gold

Microsoft, Google and BBC Logos

To mark its 30th birthday, Marketing Week commissioned a YouGov survey to find out what the British public thinks have been the best brands, new products and advertising campaigns of the past 30 years.

More than 2,000 respondents chose their top three in each category of the study.

Microsoft beat BBC and Google into joint second place as the best brand of the past 30 years. All three of these top brands finished some way ahead of their nearest rival. 

Google, however, was announced clear winner in the best new product category, with the popular search engine receiving 47% of mentions, a third more than its nearest rival, SMS text messaging.  With Freeview, Sky Plus and Apple’s iPod all ranking highly too, it would appear that more recent product launches have an advantage by being at the front of people’s minds.

Conversely, in the best advertising campaign category, older campaigns proved most popular.  With the exception of last year’s Cadbury Gorilla campaigns, which polled second, this category was dominated by ad campaigns of yesteryear.  The winner was the Nescafé Gold Blend series of adverts, which launched in the UK two decades ago and ran for several years.

To read about this survey in full, click here.

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