Questionnaire Design – Chapter 11

Today we’re publishing the eleventh (and final!) chapter from our eBook – Questionnaire Design, by Paul Hague.

This week’s closing segments looks at some “Examples Of Questions”, which provide illustration of all the principles outlined in the rest of the eBook. These questions can also act as a useful template for constructing different types of questionnaire and include:

  • Questions for starting a questionnaire
  • Questions for testing awareness
  • Questions for gleaning behavioural information
  • Questions for obtaining attitudinal information
  • Questions looking at buying motivations
  • Customer preference and satisfaction questions
  • Price testing questions
  • Classification questions

As always, this week’s chunk of the eBook is available both as a pdf and as a podcast. To download each, just click on the appropriate links below.

That’s all for now, but be sure to check back very soon, as we’ve plenty more podcast (and eBook) goodness lined up. Watch this space…

Chapter 11 – Examples Of Questions
Chapter 11 – Examples Of Questions
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