B2B International
B2B International

July 7, 2008

It’s a Monday, which can mean only one thing – Time for the next installment(s) of our e-book: Questionnaire Design by Paul Hague!

This week we’ve two chapters on offer: Chapter Four deals with the "Fundamental Principles of Questionnaire Design", and offers 8 golden rules to bear in mind when framing the questionnaire. The chapter concludes that above all else, it is the respondent that should be front-of-mind when crafting a questionnaire, since they are the ones who ultimately need to understand the questions being asked and the purpose of the study in the first place.

Chapter Five, entitled "Different Types of Questions" looks in further detail at the different question formats that can be utilised in a questionnaire. This section seeks to clarify where each question type is best used, according to the over-arching research objectives and the information that’s being sought.

To download Chapters 4 and 5, please click on the appropriate links below:

Chapter 4 – Fundamental Principles of Questionnaire Design (pdf)

Chapter 4 – Fundamental Principles of Questionnaire Design (podcast)

 

Chapter 5 – Different Types of Questions (pdf)

Chapter 5 – Different Types of Questions (podcast)