B2B International’s latest office is about to open in New York, USA. At a time when all talk in the media is of a stuttering US – and indeed worldwide – economy, why are we heading Stateside now?
As detailed in yesterday’s blog post, UK-based business-to-business market research expert B2B International opened its Asia-Pacific headquarters in China in 2006. This came about on the back of massive demand from clients to find out more about the opportunities offered by Asia-Pacific markets.
Yet, interest in European and American markets has never been stronger for us. In particular, both the market research we conduct into North America and that carried out on behalf of our US clients, continue to be hugely important.
In 2006, the overall global market for market research was worth £12 billion. Over a third of this was generated in North America (source: ESOMAR Industry Report 2007). ESOMAR describes the North American market research industry as “a model of resilience and reinvention”, for turnover has increased year on year.
The USA is, of course, the hub for many global corporations. In spite of current technologies enabling people in all continents of the world to communicate in real time, ‘local’ research agencies have a distinct advantage through their understanding of local markets, their ability to speak the right language and their presence within the same or similar time zones. Through opening an office on the continent, B2B International’s multi-lingual team will be on hand to better serve North, Central and South American clients.
We have previously worked for a number of the top 50 companies in the USA (as ranked by sales), and many of the biggest companies in the US operate in sectors in which we have great experience – in particular the oil & gas, chemicals, IT, and pharmaceuticals & healthcare industries. With the global sector expertise we will be bringing with us, our New York office will meet the needs of not only our existing clients but also other organizations – whether multinational, national or local – across many industrial sectors.