Which brand would you name as the UK’s current top business brand?
Well, according to a Superbrands survey compiled by a council of senior business leaders and 1,500 independent professionals, search engine Google is the brand which has made the most impact on the UK business sector.
Knocking the BBC from last year’s number one spot, Google topped the poll of 500 brands by scoring highly in terms of quality, reliability and distinction. Interestingly, along with eBay, Google is the only brand in the top 50 which has appeared on the scene since 1990.
Amongst the other brands which feature in the survey, there is a heavy slant towards long-established British stalwarts (like British Airways and BP) or other powerful corporations which can trace their origins to the UK (such as GlaxoSmithKline). Indeed, on average, the members of the top 50 are 90 years old, demonstrating the power of longevity and familiarity in British business.
This year’s top 10 business superbrands:
- BBC (Worldwide)
- Rolls-Royce Group
- Financial Times
- British Airways
- Fedex Express
However, as we inch ever closer towards the threat of a sustained period of economic uncertainty, it will be more important than ever to create or consolidate a strong brand. Well-established and newer brands alike will have to look long and hard at themselves over the coming months, with corporate positioning likely to be one of the keys to success.
It will certainly be interesting to see what happens over the coming 12 months and we at B2B International await the results of next year’s Top UK Brands survey with interest…
More information about branding is available through the following B2B white papers: