In the third and final post relating to the recent Top Marketing Trends for 2008 survey, we take a look at the books which these top-level marketers read avidly to stay abreast of information and gain insights for their business.
The most popular books are not necessarily the most recent published, given that Good to Great, The World is Flat and Blink were the top three most recently read books.
In terms of all-time favourite business books, three in five executives were eager to make a recommendation to their fellow marketers. Topping the list were: Good to Great, Positioning, The 7 Habits of Highly Effective People, Competitive Strategy and The World is Flat.
Not surprisingly, some marketing executives named a professional guru who influenced their perspective. Of the gurus named, the top five were: Seth Godin, Steve Jobs, Peter Drucker, Warren Buffet and David Aaker. The fact that fewer than half of respondents named gurus possibly speaks to the idea that many of the executives polled are themselves marketing strategy trendsetters.
And while we’re on the subject of business literature – why not download one of our free e-books, written by B2B International’s very own Paul Hague, a recognised expert in the field of market research?