Following on from our post yesterday, which noted the relative importance of different marketing concepts amongst marketing executives, some interesting points regarding important geographical targets can also be observed.
The 607 predominantly US-based respondents were asked to pick which single geographic region, other than the US, represents the greatest current opportunity. China was selected as the best market by over half of executives. India was a distant second (20%), followed by Eastern Europe (10%). Surprisingly few selected Western Europe (6%). Latin America (5%), Brazil (3%), Mexico (2%) and Russia (2%) complete the picture.
B2B International knows first hand about the current opportunities presented by the Chinese market, thanks to the opening of our Beijing office at the end of 2006, and has published a number of white papers on the subject of emerging markets and China in particular: