Following on from our posts over the past two days “Market Research – The Key To Business Success“, today we have some ‘top tips’ to bear in mind when thinking about comissioning market research.
DO
Establish precisely why you want to carry out the market research and what information you are looking for.
Find out what is already known on the topic – industry and postcode surveys, for instance, which can be obtained from the British Library. It may not be the current year’s information, but it will mostly still be valid – and could save you a fortune.
Establish clear target groups ¬your ideal potential customers.
Give clear guidelines on how and when you want the research delivered.
DON’T
Just suck it and see – you will waste time and money.
