B2B International
B2B International

September 4, 2007

An interest article on the BBC website yesterday highlighting the power of word of mouth. The article is an indication of what people have been talking about for a long time – the impact word of mouth in the day of web2.0 and social networking sites (such as facebook and myspace).

Take a look at an article that we posted on this blog back in December last year called “Solving Problems With Word Of Mouthâ€?.

The story from yesterday revolves around a UK bank withdrawing the 0% interest overdraft on their student accounts. A group opposing this change was created on social networking site facebook, and after immense pressure the bank caved in and decided to scrap plans to withdraw the interest free overdraft.

Is this the start of things to come or a flash in the pan? Post a comment below and let us know what you think?

To view the full article click here.