The British Library is offering free advice on market research for small businesses, through a series of workshops at its business and intellectual property centre.
The Knowing Your Market workshops, sponsored by Yellow Pages, will show how small business owners can use the library’s freely available resources, and other resources on the internet, to conduct effective desk research.
Isabel Oswell, head of business marketing at the British Library, said: “Many entrepreneurs fall at the first hurdle because they haven’t carried out any basic market research: This workshop [aims] to equip people with the skills and confidence to identify and access vital published information on customers, competitors and trends.”
The workshops will be held regularly throughout the second half of the year.
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