A nice post on being bold and brave with branding, from the Power PR blog.
In product branding
Be Bold With Branding Messages
When it comes to branding, passivity doesnât pay. Using generic branding rules and following the traditional methods of establishing a nice brand in a nice industry niche for nice customers wonât cut it in todayâs age of slicing-and-dicing competition. Your branding efforts must be fierce if you expect a truly successful branding campaign.
Fierce branding takes the message all the way. From âhereâs a nice product you can rely onâ? to âattention all industry customers: hereâs a product you absolutely cannot live without.â? What makes your product undeniably necessary for your customers? What are its highly beneficial aspects and its production increasing incentives?
Donât hold back on your branding message. If your promotional messages are filled with statements that will impact a reader, then the promoter stands a much better chance of winning over critical customers.
For more information on branding visit our corporate webpage. Or take a look at our free ebook on the Power of Industrial Brands – which is also available to download as a podcast on our podcast site, The Market Research Podcast.