From today, we shall be publishing the podcast version of our highly successful ebook “A Practical Guide To Market Research” on our podcast site www.themarketresearchpodcast.com. Each Monday a new chapter will be published, avaiable to download for free. This week sees the publishing of the first chapter written by B2B International founder, Paul Hague.
Throughout the publishing of the ebook on The Market Research Podcast, the B2B Blog will be publishing different content on Mondays.
Today’s chapter covers:
• The role of market research in helping business decisions through the systematic and objective collection of data.
• The applications of market research and how many studies are to help show the size of markets, to measure the satisfaction of customers with products, to guide new product development and to show people’s use of and attitudes to products.
• The Market Research Society’s Code Of Practice which sets out guidelines for protecting people who are interviewed and clients who commission research.
• The Data Protection Act that protects enforces data collection and analysis procedures to ensure that people’s wishes for confidentiality and anonymity are upheld.
For those of you who do not already have it (where have you been!?), you can download the ebook version of “A Practical Guide To Market Research” in PDF format by clicking here.
This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.