This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s podcast website) discusses the topic of using postal surveys in industrial research. In doing this, it looks at where they will work and where not, and factors affecting the response rate.
As well as being able to download the podcast from www.themarketresearchpodcast.com you can also listen to it on this very page. For your convenience we have poasted the mp3 below:
Using Postal Surveys In Industrial Research (07:56)