B2B International
B2B International

March 26, 2007

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s podcast website) discusses the prospect of ‘nursing the chairman’s baby’.

How far can market research help to evaluate the potential of industrial innovation? Here we look at the strengths and weaknesses of its possible contribution: specially for marketers under threat of innovation-by-imposition.

Nursing The Chairman’s Baby (07:36)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_22.mp3]

Nursing The Chairman’s Baby (Right Click and Choose Save As – if you wish to download)