What do blue jeans, DVDs, moisturizer and athletic shoes have in common? They are among the American products that Chinese consumers desire most, according to a UPS survey of 1,200 middle-class consumers in six Chinese cities.
The second annual UPS survey of Chinese urban consumers reaffirms their demand for high-quality U.S. products and unearths more detailed insight into their buying preferences and demographic differences. UPS commissioned the survey to help its customers do business in the world’s fastest-growing market. The survey – UPS Survey Reveals Insights On Marketing to Chinese Consumers (ATLANTA, Aug. 21, 2006) – is available online.