Podcast: Getting People To Switch

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s podcast website) written by Paul Hague, Director of B2B International, looks at the issue of ‘getting people to switch’.

For your convenience you can listen to this Podcast using the player below or visit our podcasting site.

Getting People To Switch (11:24)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_18.mp3]

The Problem With Price (Right Click and Choose Save As – if you wish to download)

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