Market Research: Listen & Learn

Standing still has never been an option. In fact, standing still, in today’s business environment means going backwards.

Here is an essential toolkit for you to stay ahead…

This chapter is excerpted from Harvard Business Essentials: Marketer’s Toolkit.

This chapter assesses both informal and formal methods of market research and asserts that experienced marketers will use both. Decision makers who listen directly to dissatisfied or lapsed customers and pair those conversations with formal data will develop a more visceral idea of what their customers seek, resulting in more dynamic marketing campaigns.

Click here to read the full chapter.

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