The Power Of Industrial Brands – Chapter 11

B2B International

The Power Of Industrial Branding

Chapter 11 of “The Power Of Industrial Brands”, our latest free ebook, is published here today. Each Monday we will be publishing a new chapter on this blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from our podcast site – The Market Research Podcast.

In most industrial and business-to-business markets the brand which really matters is that which carries the company name. Brands are often badly neglected and yet this is a missed opportunity which could make the difference to the success of companies in markets where there is only a hair’s breadth separating a close run pack. A small percentage improvement in brand awareness and image could provide a company with an opportunity to obtain premium prices or take a greater market share.

To download Chapter 11 click the link below:

Chapter 11 – Caring For Brands

To listen to the podcast, click here.

For more information on branding click here.

Show me:
  • Filter by Industries

  • Filter by People

  • Filter by Research Type