Chapter 10 of “The Power Of Industrial Brands”, our latest free ebook, is published here today. Each Monday we will be publishing a new chapter on this blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from our podcast site – The Market Research Podcast.
Service is an effective means of achieving brand differentiation and increasingly more so than through attempting to base a brand solely on short-lived product features.
Service should be based on customer needs with the aim of doing it better and differently. The benefits of the service component should be positively communicated to customers including by tangible symbolisation.
To download Chapter 10 click the link below:
To listen to the podcast, click here.