The Power Of Industrial Brands – Chapter 9

The Power Of Industrial Branding

Chapter 9 of “The Power Of Industrial Brands”, our latest free ebook, is published here today. Each Monday we will be publishing a new chapter on this blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from our podcast site – The Market Research Podcast.

Effective promotion is vital to build a brand. Often, however, brand building is only an analytically separate activity and the marketing tools available can all be used, to a greater or lesser extent, for achieving the other major promotion objectives; informing about the product range and selling.

To download Chapter 9 click the link below:

Chapter 9 – The Marketing Mix And Building A Brand

To listen to the podcast, click here.

For more information on branding click here.

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