It is predicted that online advertising spend in Europe will increase by 25% from last years figure of £3.05 billion to an estimated £3.8billion.
According to eMarketer, this year the Internet will comprise 7.3% of total European ad spending — ahead of radio and out-of-home — but by 2010 it will account for 9.4% of all ad spending, at the expense of newspapers (28.1%) and magazines (15.8%). TV’s share of the market will grow slightly, to reach 34.4% in 2010.
A breakdown by country is shown below. To view the article in full click here.
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