Youth Is The Target Of Re-Branding By Pepsi

From March, you may not look twice at a can of Pepsi, but you’ll definitely look weekly. Marketing magazine has published an article outlining a change to the packaging of Pepsi which will include 35 different designs. The article states that the “Global brand revamp (is) aimed at bringing younger customers closer to the brand.”

This is only the 11th time that Pepsi will change the brand in its 109 year history. They will encompass graphics that teens and young adults will relate to in the forms of Music, Cars, Fashion and Sports.

The whole Pepsi family will be changing its look; however one thing that will remain the same will be the Pepsi Globe and lettering.

The work will be supported by a campaign that will include in-store merchandising as well as TV, Radio, Print and Online activity. Linking on from yesterday’s post, you would have to think that David Beckham might have a small role to play in its promotion.

Click here for a link to the full article


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