Chapter 7 of “The Power Of Industrial Brands”, our latest free ebook, is published here today. Each Monday we will be publishing a new chapter on this blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from our podcast site – The Market Research Podcast.
Strategies for brands include strengthening and building them, protecting against competitors and extending brands to cover additional products and businesses. Decisions in these and other areas often require measurement – where does a brand stand now and over time and how does it compare with competitors’ brands?
To download Chapter 7 click the link below:
To listen to the podcast, click here.