Chapter 6 of “The Power Of Industrial Brands”, our latest free ebook, is published here today. Each Monday we will be publishing a new chapter on this blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from our podcast site – The Market Research Podcast.
Brand differentiation should be developed with a complete understanding of the core values of a brand. The core values may be what makes the brand unique but in other cases something additional is required. However, whatever is selected as the core values of a brand must be a genuine part of the product or service package and not an aspiration. And furthermore, the simpler the core value is to understand, the easier it will be to communicate. It is a healthy discipline to find one word that describes the core value of a company.
To download Chapter 6 click the link below:
To listen to the podcast, click here.