B2B International
B2B International

December 15, 2006

This Monday we will be publishing Chapter 6 of “The Power Of Industrial Brands”, which will be the last chapter to be published until 8th Jan. The last post on the blog will be on Thursday 21st December when the blog will be taking a well earned break for a few days. Don’t worry though, we’ll be back bright and early on the 2nd Jan, to keep you up-to-date with all things going on in the market research world.

In the mean time here are the chapters of “The Power Of Industrial Brands” that we have published so far:

Preface & Chapter 1 – How Do People Buy Industrial Products
Chapter 2 – The Awareness And Associations Of A Brand
Chapter 3 – Brands, Brand Values And Brand Image
Chapter 4 – Sub Brands And Brand Extensions
Chapter 5 – The Role Of Brands In Industrial Marketing