Taken from this week’s Marketing Magazine – the Do’s and Dont’s of PR:
Do – Take a holistic view of your communications, examining all audiences and stakeholders.
Do – Involve PR from the outset if you want well-researched, creative ideas rather than just a tactical add-on
Do – Agree your messages, prioritise them and ensure that they pervade every communication
Do – Ensure that PR is evaluated against clearly defined business objectives.
Don’t – Assume PR is just about media relations
Don’t – Let the medium dictate the message
Don’t – Forget that reputation is fragile; it has to be nurtured but also protected