B2B International
B2B International

December 11, 2006

The Power Of Industrial Branding

Chapter 5 of “The Power Of Industrial Brands”, our latest free ebook, is published here today. Each Monday we will be publishing a new chapter on this blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from our podcast site – The Market Research Podcast.

Branding is an effective competitive strategy in industrial markets. A strong brand blocks out competitive penetration, and creates trust and confidence. Indeed, brands come to symbolise a strong and on-going relationship between customers and suppliers. In the long term, branding is a far better approach than building business just on personal relationships.

To download Chapter 5 click the link below:

Chapter 5 – The Role Of Brands In Industrial Marketing

To listen to the podcast, click here.

For more information on branding click here.