Chapter 5 of “The Power Of Industrial Brands”, our latest free ebook, is published here today. Each Monday we will be publishing a new chapter on this blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from our podcast site – The Market Research Podcast.
Branding is an effective competitive strategy in industrial markets. A strong brand blocks out competitive penetration, and creates trust and confidence. Indeed, brands come to symbolise a strong and on-going relationship between customers and suppliers. In the long term, branding is a far better approach than building business just on personal relationships.
To download Chapter 5 click the link below:
To listen to the podcast, click here.