B2B International
B2B International

November 10, 2006

The time is almost upon us! From this Monday (13th Nov) we will be publishing the first chapter of our new FREE ebook – “The Power Of Industrial Brandsâ€?.

Following the massive success of our first free ebook published earlier this year, “A Practical Guide To Market Researchâ€?, we have decided to make available another of our books. Written by Paul Hague, Managing Director of B2B International the book covers many different topics over 13 chapters. The chapters are broken down into five sections:

Industrial Buying Behaviour
Brands And Industrial Markets
Analysing Brands
Building Industrial Brands
Brand Management

As well as the PDF version of each chapter, we will also be publishing an audio version as part of our weekly Podcast. The audio version will be available exclusively through our Podcast site The Market Research Podcast.

Don’t forget to visit on Monday morning to download Chapter 1.

Our first ebook “A Practical Guide To Market Researchâ€? is still available if you have not already downloaded it.