This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) written by Paul Hague, Director of B2B International, looks at Guiding Acquisitions and Investment Policy:
The traditional approach to acquisitions
The role of market research in acquisition studies
Research to guide investment
For your convenience you can listen to this Podcast using the player below or visit our podcasting site.
Guiding Acquisitions and Investment Policy (18:06)