Podcast: The Problem With Price

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) written by Nick Hague, Director of B2B International, looks at the Problem With Price and covers the following topics:

The Basics Of Pricing
Pricing In Industrial Markets
How Can Research Help?
First Steps In Pricing Research – Desk Research
Primary Research – Different Pricing Techniques Used
Conjoint Analysis – Trade-Off Research
The Guiding Hand Of The Agency

For your convenience you can listen to this Podcast using the player below or visit our podcasting site.

The Problem With Price (18:48)

The Problem With Price (Right Click and Choose Save As – if you wish to download)

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