Podcast: Making the promotional pound go further

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) is called “Making the promotional pound go furtherâ€?.

The podcast, written by Paul Hague covers the following issues:

How to test the effectiveness of promotions
measuring the effectiveness of other types of promotions
some principles that can be drawn from advertising research

For your convenience you can listen to this Podcast using the player below or visit our podcasting site.

Making the promotional pound go further (13:35)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_14.mp3]

Making the promotional pound go further (Right Click and Choose Save As – if you wish to download)

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