This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) is called “Using Focus Groups In Market Research”. This podcast is the second and final part – the first part was published last week, and can be found here.
Written by Carol-Ann Morgan of B2B International Ltd, the Podcast covers the following topics:
Part One covers the following issues:
– PLANNING AND RECRUITING GROUPS
– Number of groups
– Venues and Timing of groups
– Getting respondents to attend
– THE GROUP MODERATOR
– TOOLS OF THE GROUP MODERATOR
– ANALYSIS AND REPORTING
For your convenience you can listen to this Podcast using the player below or visit our podcasting site.
Using Focus Groups In Market Research (18:50)