Podcast: Beyond Customer Satisfaction

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) is called “Beyond customer satisfaction”.

Written by Paul Hague of B2B International Ltd and Dan Park (associate consultant of B2B International Ltd), the Podcast covers the following topics:

Is everybody happy?
Loyalty is stronger in most b2b markets
Measuring customer satisfaction
Measuring loyalty
Robust loyalty
Durable loyalty

For your convenience you can listen to this Podcast using the player below or visit our podcasting site.

Beyond Customer Satisfaction (15:47)

Beyond Customer Satisfaction (Right Click and Choose Save As – if you wish to download)

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