Podcast: Online Focus Groups As A Business To Business Research Technique

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) is on online focus groups as a business-to-business research technique.

Written by Matt Harrison of B2B International Ltd, the Podcast covers the following topics:

Online technology in the market research industry
Principles behind online focus groups
Benefits of online focus groups
Volume of information
Depth of information
Quality/reliability of data
A better spread of respondents
Incorporating different time zones
Researching senior respondents
Participation rates
Introducing stimulae to the conversation
Providing a viewing facility
Limitations of online focus groups
The Future For Online Focus Groups

For your convenience you can listen to this Podcast using the player below or visit our podcasting site.

Online Focus Groups (15:36)

Online Focus Groups (Right Click and Choose Save As – if you wish to download)

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