Written by Paul Hague, Managing Director of B2B International Ltd, the Podcast covers the following topics:
Brand values and cash value
Goodwill and the value of brands
Assessing the value of brands
Problems of capitalising the value of brands
Keep building the brand – but it may not be time to capitalise yet
For your convenience you can listen to this Podcast using the player below or visit our podcasting site.
The Value of Brands (11:08)