B2B International
B2B International

August 14, 2006

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) is on branding in business to business markets

Written by Paul Hague, Managing Director of B2B International Ltd, the Podcast covers the following topics:

· What does the term brand mean in industrial markets?

· Why should we be interested in branding in industrial and business to business markets?

· What effect does a brand have on most industrial buying decisions?

· How do you measure the value of a brand in industrial markets?

· How can companies be positioned to achieve a sustainable competitive advantage from their brand names?

Click below the listen/download the podcast. Click here to view the post for this podcast on our podcast website, www.themarketresearchpodcast.com.

Branding In Business To Business Markets (14:35)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_07.mp3]

Branding In Business To Business Markets (Right Click and Choose Save As – if you wish to download)

For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.