Is business-to-business marketing really different to marketing to the general public? Does it really require a different approach to consumer marketing? Since marketing is about the profitable satisfaction of needs, arenât the fundamentals of getting the right product to the right person, at the right price, exactly the same â isnât it only the detail that is different?
This weeks Podcast is the next in our audio white paper series. The Podcast, âBusiness to Business Marketingâ? â by Paul Hague, Nick Hague, and Matt Harrison of B2B International covers various issues to do with the key area of marketing and the fundamental ways that a business-to-business approach should be adapted from a consumer approach.