Initial data from the Esomar 2005 Global Market Research Report shows that the Market Research industry enjoys steady growth, and global turnover tops $23bn. Europe accounts for 45% of the global market with a combined turnover of $10.4bn; North America accounts for the 36% of the market at $8.3.
In terms of the biggest growers, Asia Pacific and the new EU member states enjoyed growth of 7.4% – the fastest growers including Latvia (34%), China (25%), Thailand (23%), Bulgaria (22%) and Malaysia (20%).
In terms of data collection methods, online research increased by a whopping 80% to grab a 20% share of the overall market. Following this increasing trend for online methodologies, face-to-face research fell to a 21%. Telephone interviews remained the most popular data collection method, with a 22% share – however this was down two points on last year.