B2B International
B2B International

August 1, 2006

Steady Growth

Initial data from the Esomar 2005 Global Market Research Report shows that the Market Research industry enjoys steady growth, and global turnover tops $23bn. Europe accounts for 45% of the global market with a combined turnover of $10.4bn; North America accounts for the 36% of the market at $8.3.

In terms of the biggest growers, Asia Pacific and the new EU member states enjoyed growth of 7.4% – the fastest growers including Latvia (34%), China (25%), Thailand (23%), Bulgaria (22%) and Malaysia (20%).

In terms of data collection methods, online research increased by a whopping 80% to grab a 20% share of the overall market. Following this increasing trend for online methodologies, face-to-face research fell to a 21%. Telephone interviews remained the most popular data collection method, with a 22% share – however this was down two points on last year.